Marketing - Advertising and Social Media Continued...

Some time has past since I last wrote about ways to promote my business and how to proceed with the many options of social media. Here is the update. I am still overwhelmed by the may options that the internet provides in order to promote, grow, conceptualize, market and advertise my business. I realized that as wonderful as it is to have options, not every one of them will be helpful to my business. Now, that may seem obvious to some, but when every entrepreneur around me is tweeting, creating fan pages, blogging, creating Google Ad words, hoping on to foursquare or whatever the next craze is, it is hard not to feel the nagging guilt that you must also be keeping up with the "Joneses." Constantly.

I decided to evaluate my business model again and try to get rid of this social cloud tweeting around my head. (pun intended.) I realized that although it is great to develop myself as a brand, my time is better spent and my sanity is better saved if I choose a select 2 or 3 mediums to develop instead of spreading myself and my time too thin by developing too many networks that go nowhere.

What I have chosen to focus on at this time is:
1.) My blog, of course. It is a great medium to discuss relevant business topics, and give design advice to my readers.
2.) Twitter - At first I didn't really get Twitter, but now that I have a blog, what a great way to promote it along with be able to connect with my readers in a brief and succinct manor.
3.) Linked In - I do have a linked in profile but until recently have not really gotten involved with groups or discussions. I think it may be a great way to network with other business professionals.

I had also previously mentioned that I have tried paid advertising on a site called Interior Design Directory.
So far, I have not received any calls or leads that I know of from that site. I will let it play out of the year and see if anything comes of it.

I also started a Facebook page for Conceptual Interiors Inc., but haven't been able to keep up with the updates (fortunately because I have a lot of work at the moment.)
This will remain on the back burner until the other 3 can be developed and managed more regularly.

Although I am working on those media outlets above, I don't believe that they will bring me any direct business for awhile. It is more about building a name and a brand, which I do think pays off in the long run if handled correctly. What I do think will work and what I plan on working on next will be Google Ad Words. This way, I can manage my own advertising campaign and hopefully reach a targeted and specific client looking for my services as an interior designer.

Now that I have decided on a select few outlets for the time being, I hope to be able to strongly develop my brand while having time to actually do real business.

Modern Colorful Photograpy For Your Home

I have been busy shopping for artwork for a client of mine and I found a great company that I thought I would share. They are called Art:Addiction and they have some really interesting photos of flowers, wildlife, and architecture that have a unique modern twist to them. The images are extremely high resolution and can be modified to any size within proportion. They can also be cropped to your liking.


Another great use for this artwork are their headboard size images which are great over your bed. They come about 60"x18" and again, they can be altered in size to accommodate your room.



I love the rich, saturated colors that really come to life on the wall. They have a great way to mount them on acrylic boards so that you don't need a frame which gives the artwork its more modern look. If you do want a frame, you can look through their selection of wood frames in order to add a more traditional or transitional touch to your space.

Someone's got a case of the Mondays!

Monday is here and surprisingly I always look forward to it. It is a great day to get my week organized, make some plans for the business and get my projects in order. This Monday is no different. I start the week with an overview of what I need to do for the entire week as well as for this specific day. It may be cliché, but when I have a task list and I can cross each item off as I accomplish them, I find I am 100% more productive than when I just jump right into work without planning. I even put a star next to the few items that I must do that day even if nothing else gets done. That way, I am my own boss and assign myself tasks to keep me on track.

Once I make my list, I find it is best to start with the items that are nagging at me the most. Usually the ones that have been rolling around in my head all weekend like a fly buzzing around that just won't go away. That way, if I can take care of those first, I find the rest of the day is much smoother sailing!

Being a designer there are two mindsets I need to get in to. The creative mindset and the business mindset. The creative usually includes starting out a design for a client like a furniture layout, apartment or home layout, or selecting decorative fixtures like tiles or lighting. The business mindset deals more with the organization of the business, billing, taxes and finances, and even project coordination and administration. Being your own boss in a small business means wearing all of the hats!

Mondays are usually better for wearing the business hat. It keeps me focused for the rest of the week and get's a lot of those nagging issues taken care of so I am free to design my heart away on Tuesday! :) Today's list looks something like this:

1.) Review Project 'A' and create punch list of outstanding items that need to be taken care of in order to complete job.
2.) Speak to custom furniture shop about Client 'B' regarding which wood samples we will need to get going in order to finalize selections with client.
3.) Continue selecting plumbing fixtures and vanity along with tile layout for presentation to Client 'C' this week.
4.) Set up any networking meetings for the coming week and next. Time is valuable so who is top on the list to meet and do business with this month?
5.) Quick check of bank account balances and client invoices. Who needs to be invoiced and what payments are still outstanding? Does the bank account match Quick Books? Reconcile!!

Well, that's the start to my day and week... Have a great Monday and check for more business development info next Monday.

BACK!!

Happy fall! Sorry to have disappeared for a bit. We started our September with a trip to Israel to introduce Benji to the other side of the family. What an amazing trip! Benji got to meet his cousins, grandparents, aunts and uncles. I was surprised how well he adjusted to the time difference. There is a 7 hour difference and I was sure he would be confusing day for night and visa versa. Because we took at midnight flight there, he was so tired from being awake at the airport that he passed out almost the entire 9 hour flight there! When we arrived it was already 5pm Israel time and I was sure he wouldn't sleep again so soon, but after all of the activity of meeting the new family, he passed out again around 9pm until 6am the next morning!
Now we are back in New York and that means back to work as well. Things have been getting steadily busier for me since I went back to work in July after maternity leave. Currently working on a variety of residential projects, it has been a true challenge to balance my new life as a working mom. On top of that, Itamar (my husband for new followers) is out both Tuesday and Thursday nights for work and basketball. That leaves me with a lot to do on those days since I jump right from work into Benji time with no break until he goes to sleep. These past few nights he has decided to move his bedtime from around 7:30pm to 9pm, leaving me with much less evening time for myself.

All in all, busy but in a good way. I will begin writing about some of my new projects, home and design tips and more so please check back for new and regular updates! Happy September. :)

Have Files Will Travel

I cannot believe it is almost September!! My first two months back to work are coming to a close. It has been such a help to have my mother watching Benji for me while I was able to get back to work, get creative and earn some income of course!;) We are getting ready to take a trip abroad next week to visit my husbands family and when I come back, we start using our nanny full time. I found a great nanny on Sittercity.com who has come by twice so far to get to know Benji before we leave for vacation.

So now that I have some help at home I can work from here more conveniently on a day to day basis, right? So how can I set up my home office space in a 2 bedroom apartment with a nanny and a baby? Currently my desk and computer are set up in my living room, but with the nanny and Benji taking over, it will be a bit distracting to work that way. Normally I'm a staunch opponent of working in your bedroom, however fortunately we have a nice size room with lots of space to set up a desk and lap top. The trick will be to make sure this workspace can "disappear" at the end of the day for relaxation time.

I have decided to use a simple desk from The Container Store. Since this is a temporary solution until Benji starts daycare in January, it was not worth it to invest in anything more luxurious. I began searching for some cute file tote bags that can easily be taken to and from the room depending on where I work from, as well as easily be taken to our office or meetings. I LOVE this one I found on Paperstyle.com It looks great and will be easy for me to carry around.



A couple of these cute letter trays and a pencil cup and I'm in business! I am really looking forward to having the help at home and I would be lying if I said I didn't love having the luxury of taking a 10 minute break here and there to hang out with Benji during the day! Looking forward to a great Fall with lots of friends, family and business!

GIFT SHOW!!!!

I went to the Gift Show at the Javits Center in NYC today and was glad to see it was pretty busy. For those who don't know what the Gift Show is, it is a trade show for retail store buyers and designers where they can check out new and exciting products of all sorts and purchase them in quantity for a wholesale price. I visited some of the usual booths as well as checked out some new ones. Here are a few of the great things I found...

An entire new section opened up called "Baby and Child". Of course I needed to see this since I not only design rooms for kids, but also am a new mom to a soon to be 5 month old. The theme was organic and non-toxic products for babies and kids. One of the companies that caught my eye was Apple Park out of San Francisco Bay. They have created a plush line of eco-friendly toys for babies inspired by nature. In addition to the toys they have some incredibly plush and soft organic blankets as well. Yum!


Another interesting product in this section was these magnetic wooden building blocks from Tegu. They are stored in either a unique felt pocket pouch or a handy travel tote. The blocks caught my eye immediately since they looked like something I would want to play with as well! Created from responsibly-harvested hardwoods and safe waterbased finishes, the blocks are great for inspiring creative minds in a safe and non-toxic way.


In the textiles and bedding area I fell in love with John Robshaws lines as usual. Rich and exotic patterns adorn luxurious fabrics used for bedding, pillows, ottomans and more!


Chakla Patched Flowers Pillow - 20" x 20" Retail Price $300.00

Finally, I would be remiss if I didn't mention the new Glam Naturale line from Triple C Designs coming out in Fall 2010. (Not up on their website yet, but coming soon). These great products made here in Brooklyn are absolutely adorable! I love the owls on their wallets, bags and even jewelry. The products have a great tactile quality to them and are just plain fun!

All in all the Gift Show this year was a success! For more about the Gift Show and a list of the exhibitors and where to purchase from, check out http://www.nyigf.com/

The Gift Show Is Here!

Twice a year the Gift Show comes to the Javit's Center in NYC. It is coming up again starting this weekend, August 14th - 19th 2010. There is a lot to see and learn from the Gift Show and if you have never gone it is worth the trip. You don't have to be a designer to appreciate all the great products the show has to offer. From tableware and jewelry to furniture and clothing, there are a lot of new products to be found at the Gift Show.

DIGS -
MARIN BATH ACCESSORIES



SCREECH OWL DESIGNS - 'Dearest' Blank Notecard

This year, there is a new category for Baby and Child which I am of course excited to check out as well. For those unable to make it to the show or curious to check out the vendors beforehand, there is a pretty comprehensive website which lists all of the exhibitors. Most of them list their websites that you can shop from, and if you can't purchase directly through their websites, they will help you find a retailer that sells their products either in a store or online.
Here are some of my favorite sources to check out online if you don't make it to the show:
John Robshaw - Booth 8004 'At Home' section of the show.

Daphne Olive - Booth 9127 'Handmade Designer Maker'

Judy Jackson Stoneware - Booth 9314 'Handmade Designer Maker'

Seedling Kids - Booth 9577 - 'Handmade Designer Maker'

Digs - Booth 3743 'Accent on Design'

Screech Owl Design - Booth 3935 'Accent on Design'

Happy Shopping!! :)